Expect the unexpected

Programme 2026

09:00 - 10:00

Registration, Breakfast & Networking

10:00 - 10:10

Welcome

10:10 - 10:30

Global Travel Trends Decoded: What Travellers Want vs. What Investors Build

10:30 - 10:50

Regulation, framework conditions, returns: What does the Swiss hotel industry need?

10:50 - 11:00

The End of Greenwashing? The new EU Rules on Sustainability Claims

11:00 - 11:30

Coffee Break & Networking

11:30 - 11:45

The Swiss Hospitality Market in Numbers: Trends, Truths & Takeaways

11:45 - 12:15

Token, Trust, or Trouble? New Financing Models but to the Reality Check

12:15 - 12:30

Europe as a Hospitality Safe Haven? Capital, Brands & Long-Term Bets

12:30 - 13:00

From Ski Resort to Lifestyle Ecosystem: The Evolution of the Alps

13:00 - 14:30

Networking Lunch

14:30 - 14:45

The Global Branded Residences Boom: Market Data & Trends

14:45 - 15:15

Luxury Label or Legal Grey Area? Branded Residences: The Swiss Reality Check

15:15 - 15:45

Hospitality Assets in Trouble: Between Insolvency, Operator Changes & Repositioning

15:45 - 16:15

Coffee Break & Networking

16:15 - 17:00

Hospitality Venture Club

Hospitality Venture Club, the new startup format for the hotel industry. Its goal is to give innovative hospitality startups a platform in front of leading investors and industry experts. A launch event for the hospitality of tomorrow.

17:00 - 17:30

Beyond the Trend Rethinking Hospitality

Exclusive Conversations with the Most Influential Minds in International Hospitality

17:30 - 20:00

Apéro & Networking