Expect the unexpected

Programme 2025

9:00 - 10:00

Registration, Breakfast & Networking

10:00 - 10:10

Welcome & Opening Remarks

10:10 - 10:25

Economy, Capital, Crisis: Macroeconomic Outlook for Hospitality & Tourism

An economic expert shares insights into global macroeconomic conditions affecting the hospitality sector.

10:25 - 10:45

Switzerland in Transition: Long-Term Tourism Strategies

Strategic perspectives from public authorities on Switzerland’s long-term positioning as a tourism destination.

10:45 - 11:00

The Swiss Hospitality Market in Numbers: Trends, Truths & Takeaways

A data-driven analysis of the latest market developments by STR.

11:00 - 11:20

Between Tradition and Tomorrow: Insights from a Hospitality Visionary

A forward-thinking industry leader shares perspectives on the evolution of hospitality.

11:20 - 11:45

Coffee Break & Networking

11:45 - 12:00

Hospitality 2.0: Why Investors Are Turning to Hotels

A presentation on why hotels are once again seen as attractive investment assets.

12:00 - 12:15

High-End Hospitality as an Asset Class: International Capital in Switzerland

An interview with a global investor on opportunities in Swiss hospitality investments.

12:15 - 12:45

Brand Meets Power: The New Dynamics of Hotel M&A

A discussion on the latest mergers and acquisitions in the hotel sector and their impact on brand strategies.

12:45 - 13:00

Real Project. Real Impact.

A case study presenting a concrete hotel investment project – from idea to execution and impact.

13:00 - 14:30

Networking Lunch

14:30 - 15:00

Beyond the Trend: Rethinking Hospitality

Fireside chat with two hospitality leaders on innovative concepts shaping the future of the industry.

15:00 - 16:05

Resilience at Altitude: Alpine Hospitality Between Change and Opportunity

A series of insights into the unique challenges and potential of alpine hotel destinations.

15:00 - 15:15

Yesterday’s Snow? How Climate Change Is Reshaping Alpine Hotel Investments

15:15 - 15:45

All Under One Roof: The Future of Integrated Resorts

15:45 - 16:05

New Operators, New Concepts: Adapting Leisure Hospitality for Tomorrow

16:05 - 16:30

Flexible, Urban, Profitable: Conversion as an Opportunity

Successful examples of converting urban properties into profitable hotel concepts.

16:30 - 17:00

The Perfect Pitch: Presenting New Hospitality Concepts

A start-up and project developer pitches an idea to an investor, a bank, and an operator.

17:00 - 20:00

Networking & Apéro